The consumer electronics market
Outsiders may marvel at the speed of change in the world of electronics, but inside the market we understand that fast change is itself a competitive advantage, and we can thrive on it!
While the "in-box" technology is still absolutely crucial for success, the drivers of change are becoming much more complex, often spilling over from other industries.
Connectivity bandwidths are increasing. New wireless connectivity solutions are on offer. The challenges of G3 are felt far beyond the mobile telecomm carriers.
Wider and faster connectivity is encouraging convergence between telecomms, IT, home entertainment and imaging.
While technology and business structures are on the move, the market is not standing still. High levels of market penetration in many countries mean that the youth market provides most new entrants. There is also a growing segment of more prosperous buyers who seek simplicity with style, who value quality over quantity.
More than ever, accurate segmentation will be the key to success. Though the in-box technology may often be standardised, the design of the wrapper itself will become an increasingly important point of appeal to consumers – and of differentiation from competitors.
Deeply involved in the market, Beckers' Mobile Phone and TV coatings businesses are working in partnership with OEMs around the world to develop their competitive advantage.
