Colour Lab gives you insight in the future colour trends resulting in your increased sales.
The wrapper – or, in the case of a car the exterior and interior – is “the product” that the consumer sees at the point of purchase. Whilst function is a main consideration, at the time of purchase visual design and colour will play the main part in distinguishing between the attractiveness of items of similar specification and price. Many businesses that really understand this – for example, in mobile phones, computers or cameras – have dramatically improved their competitive position and increased their sales. There is no other brand tool that can communicate faster to your potential customer than colour.
Colour and effect makes a statement about the product, and can help build brand strength, communicate value as well as increase sales. More importantly, colour and effect make a statement about the purchaser, and is a key factor in segmentation and differentiation. Colour and effect are major extension to 3-D design, and it is crucial to work with a partner who cannot only match a designer’s imagination, but will inspire it as well.
This is why we support you with a Global Trend Analyst that services you with front line Trend Presentations and Trend Collections, holding innovative and inspiring colour concept ideas. Our Trend Collections are reflecting both global and market specific trends. The colour samples are developed by our Colour Stylists around the globe, and express the latest in innovations, systems, techniques, colour and effect solutions.
The Colour Stylists are based throughout Europe, China, Korea, India and North America and form together with the Global Trend Analyst the Becker Industrial Colour Lab. The Colour Lab team members are not only experts in Forecasting Trends, Paint Chemistry, Application, Colour Styling and Colour Matching but can also communicate, sense and even predict the needs of designers.
The Colour Lab developments reflect what will be in the limelight in the future with in fashion, mobile devices, automotive, architecture, and interior as well as in paint technology. The Colour Lab will also help you to link with in-the-front line pigment suppliers, moulding subcontractors, plastic suppliers and applicators in Asia, India, Americas and Europe.
The Colour Lab offers you services and products such as:
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Services:
- Trend Analysis
- Trend Presentation
- Creative Workshop
- Colour Innovation Development
- Colour Development
- Colour Matching
- Products:
- Trend Collection (Global Colours)
- Palette Collection (Library of Colours)
- Customised Collections (Market Specific Colours)
To give the sharpest cutting edge for the future, links must be in depth, as well as global. The Colour Lab workshops bring together, from round the world, the Colour Stylists with a customer’s design team. At these workshops, Colour Lab presents the very latest trends on colours and effects, and gives the customer’s designers hands-on training in the range of coating effects if requested. Also targeting and discussions on how to raise colour creativity will be taken still a bit further. Becker Industrial Coatings Colour Lab works together with you to make your products stand out from your competitors* – which will show in the sales figures.
Are you interested in learning more about the Colour Lab, please e-mail our Global Trend Analyst, Cornelia Greko at cornelia.greko@beckers-bic.com.